02 February 2010

Philips Carousel Cinema TVC

The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and shows a cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money.

The advert required a crew of more than 100, a motion-controlled rig, three cranes and plenty of 3D trickery. Stuntmen and dancers with the ability to remain in awkward positions for long periods of time were used to help create the freeze-framed effect.

Here's the "Making" of TVC:

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